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The Best PR People Share These Traits

The Best PR People Share These Traits

The field of Public Relations is not for the faint of heart. Whether you represent a person, a startup, a large corporation, or the President of the United States, the job of a PR agent is to help the clients navigate life in the public eye, including writing and...
Doctored Videos and PR

Doctored Videos and PR

As if PR professionals weren’t already busy enough in their crusade against falsehoods and inaccurate reporting, there’s a fresh enemy on the scene: Falsified Videos. When PR directors have to squash false allegations or refute a claim, they often go in search of...
Public Relations in a Post Truth World

Public Relations in a Post Truth World

Many commentators, political pundits, and statisticians have adopted the term “Post Truth” to describe the widespread distrust of news outlets and consumers’ penchant for cherry-picking which facts they choose to believe and which they dismiss with the label of “fake...
Snapchat and Online Authenticity

Snapchat and Online Authenticity

After having come under fire for its performance, social media platform Snapchat defended the way it treats celebrities, which, put simply, is the same way it treats every user of the platform. An article in the New York Times details the way pop singer Jay Sean has...