Brecke Latham Boyd is a seasoned media expert with over ten years of policy and press relations experience. A career spanning from Capitol Hill to the corporate legal industry, Brecke has earned a reputation as a principled professional capable of applying effective big-picture strategies at the intersection of government, press and law. She captures stories that inform the press, public, regulators, and potential clients on litigation and policy developments.
Brecke currently serves as the Firmwide Media Relations Manager, Client Relations for Baker Botts LLP, a $1 Billion revenue global law firm representing 78 of the Fortune 100 companies. She works in direct coordination with senior stakeholders for the litigation, white collar, corporate, intellectual property, antitrust, and technology practices to implement strategic campaigns that align with the firm’s business development objectives. Brecke advises on media responses for activities and cases involving the U.S. Supreme Court, government litigation, securities regulation and enforcement, criminal investigations, Federal Trade Commission, Securities and Exchange Commission, and Committee on Foreign Investment in the U.S. Efforts have resulted in a 30% increase in overall earned media in 2016 over 2015 and a 60% annual increase in publishing.
Prior to joining Baker Botts, Brecke was the Public Relations Manager, Client Development at Wilmer Cutler Pickering Hale and Dorr, LLP, a global AmLaw 50 firm. In this role she was privileged to work on press initiatives for a number of former senior-level government officials, including: a former Solicitor General of the United States, former Deputy Attorney Generals, a former FBI Director, former U.S. Ambassadors, a former U.S. Cabinet Secretary, former U.S. Attorneys, a former Circuit Judge, and a former state Attorney General. During this time, she also introduced and rolled out new internal systems, such proactive media campaigns, news tracking and distribution, byline publishing, experience management and a methodology for ROI metrics evaluation. Proactive efforts resulted in a 50% increase in overall earned media in 2015 from 2013, and a 52% increase in publishing in 2015 from 2013.
Before transitioning to the private sector, Brecke worked on Capitol Hill serving in communications and legislative roles for several Republican members of Congress, which provided a foundation in public policy. While working on the Hill, Brecke was responsible for managing office-wide congressional messaging, working around key legislative properties, writing committee hearing testimony, composing congressional speeches and policy press statements, and meeting with lobbyist on various policy topics. Her legislative portfolio included energy, international trade, healthcare, budget, transportation and military/defense issues, among others.
On Capitol Hill, Brecke served as Communications Director for Congresswoman Martha Roby (R-AL); Communications Director and Legislative Assistant for Congressman Parker Griffith (R-AL); Communications Director for Congressman Jerry Moran (R-KS); and Press Secretary for Congressman Gresham Barrett (R-SC).
Brecke Latham Boyd’s passion for media relations manifested itself during her time working as Assistant Press Secretary for the Governor of Louisiana. Coinciding with the natural disaster of Hurricane Katrina, this opportunity served as a fast-paced introduction to the powerful role communications plays within the world of government and politics. In witnessing the day-to-day crisis response operations, Brecke knew that a career in public service and media relations was her calling.
Outside of her professional endeavors, Brecke Latham Boyd is committed to the D.C. community. As an advocate for educational opportunities, Brecke volunteers her time as a student tutor with the Maya Angelou Public Charter School. Furthermore, she is a supporter of Luke’s Wings, an organization honoring military personnel through fundraising, and Becky’s Fund, an organization that brings awareness to domestic violence. She has also assisted with initiatives for Bread for the City, a non-profit organization that provides vulnerable residents with services including food, clothing, medical care, and legal and social services.
Brecke Latham Boyd is a graduate of Stephen F. Austin State University, where she earned her Bachelor of Arts degree in Journalism. She was a contributing reporter for the student newspaper and a Senior Senator for the Student Government Association. Brecke later went on to earn her Master of Mass Communications in Political Journalism from Louisiana State University. Her graduate thesis focused on the inner press strategies of a Governor and the role and responsibility of the press in a democratic society.