Organic, grass-roots movements have much more juice than many ever thought possible with the power of social media
For young PR professionals trying to break into the field, here’s a short breakdown on the difference between what professors say in school and what real bosses, clients, and consumers are looking for from their PR agents.
Those who rise to the highest levels of the field all attribute their success to the following crucial traits.
This is not the first time the nation has had to grapple with issues of journalistic integrity pitted against the capitalistic inclination to sell newspapers.
Is this the end of truth as we know it?
Luckily, there are some handy apps and websites that will help remove some of the stress.
In order to maintain some level of credibility, PR professionals have to rely on values and behaviors to spin their narratives.
Modern consumers of media can spot a self-righteous phony a mile away, so the heart of any creation has to be honesty honesty honesty.